FirmThinking -- Strategic Marketing Consultants

Business Strategy

Whether a new venture or stalled mature business we have the expertise to identify opportunities and transform them into profitable growth.

Strategy is key to the success of every business. Put simply, strategy is about choices and making the right choices from an understanding of where the business is now and where it could be, given the resources available to you. We start with an examination of your business and understanding of your goals. We work closely with you to develop practical strategies and actionable recommendations that will unlock new sources of advantage and are on hand to assist you in bringing them to life.

Our capabilities and approach include expertise in:-

Strategic Planning

Develop a strategic direction and roadmap for the business taking into account market opportunities, internal resources and development needs

Segmentation Strategy/Portfolio analysis

Critical audit of existing product and services to maximise the profitability and value of the portfolio and exploit areas of new opportunity

Growth Strategy

Examining requirements and opportunities associated with new markets and products. Exploring new routes to market and identifying potential distribution and partner channels.